Quezon City, Philippines (updated July 22, 2016) – UHF channel 37 is having a major transformation. Starting July 18, the network changes its name from UNTV Life to UNTV News and Rescue.
The network’s re-branding came as a surprise since it was just renamed 11 months ago, from UNTV to UNTV Life. Its official Facebook account, though hinted its followers on July 12, to “witness the change” come July 18.
The change aims to intensify the network’s commitment in delivering credible, reliable, straightforward and public service-oriented news and information through responsible journalism.
UNTV News and Rescue
Similarly, UNTV’s news organization was also renamed from UNTV News and Public Affairs to UNTV News and Rescue. The station has active news and rescue units in Metro Manila and other provinces. It encourages the training of its reporters and cameramen to equip them with rescue and safety skills for emergency situations. In July 2016, UNTV hosts and news anchors went on a 4-day rescue and survival training in Morong, Bataan.
In 2010, veteran journalist Daniel S. Razon also known as “Kuya Daniel,” introduced Tulong Muna Bago Balita (Assist First Before Reporting) advocacy, a first in Philippine broadcast industry. UNTV correspondents are not pressured in getting an exclusive news coverage or reporting it first. Instead, their primary concern is saving the lives of people and giving first aid during emergency cases. In 2015, hundreds of new rescuers were added to the team. The network also launched a new hotline for emergency cases, 911-UNTV (911-8688). UNTV’s official YouTube channel recently uploaded a video commercial, upholding its commitment to be of help regardless of race, color or religion.
All other UNTV news programs were retained such as Hataw Balita, Ito ang Balita and Why News. On the other hand, its hourly new update Fastbreak News was renamed to UNTV Newsbreak. The title of its noontime newscast was also changed from UNTV News to UNTV C-News, which stands for UNTV Central News.
New station ID, logo and on-screen graphics
UNTV launched a new station ID but retained its network slogan since 2008, “Your Public Service Channel.” The station also dropped its three dimensional logo launched last August 2015, a cube rendered in different colors. It was replaced with a rectangular logo, having a flat and minimalist design, with a combination of blue, red and white. On screen graphics for its newscasts and advisories are simple and clear, yet elegant.
UNTV News and Rescue unveiled “Serbisyong Kasangbahay,” its newest public service program on TV, simulcast over UNTV Radio La Verdad 1350 kHz. Its pilot episode was hosted by Mr. Public Service himself, Kuya Daniel. The show provides immediate help to the public in the form of medical and legal assistance and coordination with relevant government agencies. It took over the 4:30 pm to 5:30 pm timeslot previously occupied by the program “Mr. Public Service” on UNTV Radio La Verdad.
Social media accounts
UNTV’s offical Facebook account was changed to UNTV News and Rescue with a new address, www.facebook.com/UNTVNewsRescue. Though its official YouTube channel was also changed to UNTV News and Rescue, its web address or URL is still www.youtube.com/user/UNTVKasangbahay. Its Twitter account is now @UNTVNewsRescue while its official website remains the same, www.untvweb.com.
Formerly UNTV Life
In August 25 last year, UNTV was relaunched as UNTV Life during its 11th anniversary celebration, held at the SM Mall of Asia Arena. Its rebranding to UNTV Life aims to put the station a part of a person’s daily life. During the event, the station unveiled its new colorful 3D cube logo followed by a concert organized by Wish FM 107.5.
Breakthrough and Milestones Productions International (BMPI) operates the station. UNTV-BMPI is headed by its Chairman and CEO Daniel S. Razon. Businessman Alfredo “Atom” Henares owns the broadcast firm through the Progressive Broadcasting Corporation.
Under Razon’s helm, UNTV managed to expand its popularity and media footprint that includes UNTV Radio La Verdad 1350 kHz AM and Wish FM 1075.
Aside from being a public service channel, the station is the home of Ang Dating Daan, the longest-running religious program on Philippine television. Ang Dating Daan is hosted by international televangelist Bro. Eli Soriano and Bro. Daniel Razon.
The station is yet to announce other changes on its programming after the re-branding. [techthetruth]