Manila, Philippines (September 24, 2016) – All-hits FM station Wish 107.5 enters its second year in the radio broadcast industry and gaining ground in social media for being the country’s number one FM channel on YouTube, now with more than 85 million views.
After more than a month of test broadcast, the station was launched as “107.5 Wish FM” last August 10, 2014. It was later re-branded as Wish FM 107.5 (pronounced as one-oh-seven-five) for easy recall, competing with more than 20 established FM stations in Metro Manila. A live concert was held during its launch at the World Trade Center (WTC) in Pasay City featuring Original Pilipino Music (OPM) singers. For the past two years, the young station introduced creative ideas and innovation, setting a unique trademark.
Wish FM today is entirely different with the former stations occupying the 107.5 FM radio frequency. It started as NU 107, called as “The Home of New Rock,” in 1987 until 2010. NU plays rock and metal music which became highly popular with the youth and the upscale market. In 2010, it was replaced by mainstream 107.5 Win Radio playing contemporary, pop and OPM music with mass-market appeal until 2014. Later, Breakthrough and Milestones Productions International (BMPI) led by broadcaster Kuya Daniel Razon acquired the management and operations of 107.5, owned by the Progressive Broadcasting Corporation (PBC). PBC also owns UNTV channel 37 (now UNTV News and Rescue). Wish FM plays adult contemporary, ballad and classic hits aside from covers of current pop music and greatest hits, sung by OPM artists.
Wish FM is a brainchild of veteran broadcaster and BMPI chairman and CEO Kuya Daniel S. Razon who started his career as FM disk jockey at DWKY and DWST in late 1980s.
Kuya Daniel Razon introduced the newest all-hits radio station with an advocacy, not only playing song requests but also granting personal wishes of its avid listeners, now known as “Wishers.”
The station puts up a “Wishing Wall” in schools and malls where people can write their own wishes and wishes for others. During its formal launch, Wish FM granted wishes of ten Wishers. For the past two years, several wishes were granted by the station like free concert tickets, birthday surprise, trip to an amusement park, school supplies, eyeglasses, wheelchairs and even a washing machine.
On January 26, 2016, Wish FM held its first Wish Music Awards (WMA) at the Smart Araneta Coliseum. WMA is a unique concept where its awardees will have an opportunity to personally choose their charity institutions as beneficiaries for their prize money. Six charity organizations were awarded a total of Php 1.1 million during the WMA awards night.
On June 28, 2016, the station held the Wish 107.5 Ultimate Fandom Challenge (WUFC) at the Smart Araneta Coliseum. A one-of-a-kind event that brings together the fans, called “fandoms,” and their favorite artists, building camaraderie and friendship. The fandoms also got a chance to reach out to others. A huge part of the total cash prize worth Php 2.3 million was donated to the chosen charities of top seven contenders.
Wish FM Bus
One of the highlights of its launching in August 2014 is when the station unveiled its radio station in a bus, a first in Philippine radio broadcasting. It aims to bring live performances OPM talents and showcase their talents right at the busy streets of Metro Manila and let their fans to personally watch and listen to them.
The state-of-the-art facility is capable of remote broadcasting and serves as venue for “Wishclusive” performances on the first ever radio show on wheels, “The Roadshow.”
In partnership with the Organisasyon ng Pilipinong Mang-aawit (OPM), Wish FM launches “OPM Spotlight,” a special segment of the program Roadshow that showcase the best of the country’s homegrown talents, to rekindle the listening public’s love for Original Filipino Music. It airs every Friday from 7 pm to 8 pm.
Social media dominance
The station is active in the social media platform YouTube. Wishclusive performances, recorded in high definition (1080p resolution) video and high quality audio, are uploaded on Wish FM’s official YouTube channel. Currently, it has more than 300 thousand subscribers and already uploaded more than 200 videos. The radio station may not be on top in the traditional ratings game in Metro Manila, but Wish FM humbly leads in terms of YouTube viewership with more than 85 million views, making it the number one FM YouTube channel in the Philippines.
Here’s a sample of a Wishclusive video performed by The Voice of the Philippines finalist Morissette Amon, a cover of “Secret Love Song,” now with more than 3 million views.
Wish FM airs in full power with 25 kilowatts but only covers Metro Manila and nearby provinces. As an alternative, the station launched its own website http://www.wish1075.com and free mobile application available in Google Play store and Apple Store for download, where Wishers can listen anywhere in the Philippines and the world via the internet.
Programs and DJs
Hosted by DJ Ray Holiday, “The Morning Wish” plays songs of different genres, Monday to Saturday, from 5 am to 9 am. It will be followed by DJ Alice in the “Wonderland” along with her relevant life questions, Monday to Saturday, from 9 am to 1 pm. Newest part of Wish FM family is DJ Aliya Parcs for the “Wishlist,” playing requested songs from Monday to Saturday, 1 pm to 4 pm. It will be followed by the “Roadshow” live from Wish FM bus currently hosted by guest DJs, usually OPM artists, Monday to Saturday, from 5 pm to 8 pm.
Enjoy a romantic evening from Monday to Saturday, 8 pm to 12 mn with your favorite love songs and short but heartwarming stories with “Wishpers of Love,” with Dr. Clark and DJ Faye. Every Tuesday to Sunday, from 12 mn up to 5am, “Moonlight Wishes” with John Journey plays soothing music until you wake up.
Every Sunday, the station brings back the greatest hits from 1960’s to 1980’s with “Golden Sunday.” [techthetruth]
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