Manila, Philippines (January 12, 2017) – State-run People’s Television Network (PTV4) signs a contract with NEC for the network’s transition from analog to digital terrestrial television (DTT) broadcast.
NEC will be providing PTV with ISDB-T digital transmitter and head-end system. This will upgrade the network’s existing analog broadcast systems, in line with President Rodrigo Duterte’s vision of modernizing the station.
The agreement was signed by PTV General Manager Dino Apolonio and NEC Philippines’ newly-appointed President Elizabeth Tirona Pangan afternoon of January 12.
NEC is a Japanese multinational company with expertise in providing IT network, communications and broadcast technology solutions.
Presidential Communications Office (PCO) Secretary Martin Andanar witnessed the ceremonial signing, which was held at the New Executive Building inside the Malacañang complex.
Andanar is hoping to roll the new system out as soon as possible. He believes that digitization of PTV will pave the way for state network to lead the broadcasting game.
“This means really ushering a new era of television of viewing in the country. So we are leading the way in changing broadcasting in the country,” Andanar said.
PTV’s Dino Apolonio said that the network must keep pace with its counterparts, both locally and abroad. “As the state network, we have to take it upon ourselves to lead the charge towards the digital transition. It will be very beneficial for the people first of all, and we have to keep up with the rest of the world.”
He added that while PTV is already doing digital test broadcasts as of now, the new equipment once installed, will significantly improve the public’s viewing experience.
Digital test broadcast of PTV-4 can be received in selected areas in Metro Manila on UHF channel 42 (641.143) using ISDB-T receiver box and TV sets with built-in ISDB-T tuners.
Meanwhile, Beth Pangan of NEC Philippines expressed her gratitude for being selected as PTV’s partner in digital shift.
“We are very excited and we’re very honored to be chosen by PTV to be the partner in digitizing transmission for the Philippines. We think its critical to reach a broader base for the Filipino people,” said Pangan.
On the same date, a Memorandum of Cooperation (MOC) was signed for a pilot ICT project to test the effectiveness of a cloud-based ISDB-T DTT Broadcasting for Road Traffic Information System to be aired by PTV. The MOC is under the previously signed mother MOC in Tokyo, Japan last October 2016.
ISDB-T or the Integrated Services Digital Broadcasting-Terrestrial is the Japanese DTT standard adopted by Philippines in November 2013. It is also the same standard chosen by Brazil, Argentina and Peru.
DTT offers multi-channel capability and better picture and sound quality delivered free-to-air using conventional aerial antenna. This will eliminate snowy pictures and ghost feedback, a major problem in analog broadcast systems.
PTV can offer additional sub-channels and with ISDB-T’s Emergency Warning Broadcast System (EWBS) feature, the government can send alerts in times of disaster. It can also provide traffic updates and advisories through datacasting.
Plans of modernizing the state network came out last year when Andanar was appointed as PCO Secretary. He vowed to make PTV at par with its local counterparts in the country and expand and broaden the range of PTV4’s educational, cultural, and foreign programs.
The ceremonial signing coincided with the official state visit of Japanese Prime Minister Shinzo Abe in Malacañang. [techthetruth]
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